In this online simulation, students try to run a successful food truck in the city of Boomtown. Students
work individually or in teams to achieve maximum revenue over 5 simulated weeks and win the ‘Food
Truck Challenge.’ In each round, students make decisions about where to park and what menu item to
offer in hopes of finding the best menu-location combination and yielding the highest sales. They begin
by analyzing market data and making a plan but must then decide whether to a) go to scale right away
with the food truck b) conduct further research and analysis, or c) experiment with a low-capacity
pushcart. You will submit a write-up that documents your experience of the simulation (individual and
team) and your key learning takeaways. The write-up should be three pages, double spaced.
